The former engineer says Tesla chased her away, then beat her up. Their action against the company tests the limits of arbitration agreements that bind millions of American workers. LONDON/Z-RICH (Reuters) – Swiss giant Nestlé is seeking a battle of Cadbury bidders for a chance to reclaim a lucrative U.S. license for its KitKat chocolate bar or to recover rubber and candy in a break-up deal. Will this contract ever expire? Does it even have an expiration date like most contracts? But Rowntree`s agreement with Hershey`s was “eternal.” When Nestlé acquired it in 1988, it complied with the original agreement, but with one condition: Nestlé would reclaim KitKat`s rights if Hershey ever tried to sell itself to another company. Hershey spokesman John Long and Nestlé spokesman Marcel Rubin declined to comment on the USA Today report. Rubin said there had been “no denial or confirmation.” He reiterated that Nestlé wanted to recover a U.S. license for KitKat chocolate granted to Hershey. Hershey Company holds a license to manufacture Kit Kat Bars in the United States, dating back to 1970, when Hershey entered into a licensing agreement with Rowntree that allowed Hershey to retain the Kit Kat license until Hershey was sold.
Nestlé, which has a strong presence in the United States, had to comply with the licensing agreement when it purchased Rowntree in 1988. As Kit Kat is one of Hershey`s top five brands in the U.S. market, the Kit Kat license was a key factor in Hershey`s failed attempt to win a serious buyer in 2002.  Even Nestlé refused Hershey`s award.  Kit Cat Bars are manufactured in 16 Nestlé countries: Brazil, Mexico, United Kingdom, Canada, Australia, New Zealand, South Africa, Germany, Russia, Japan, China, Malaysia, Thailand, India, Turkey, United Arab Emirates, Bulgaria and Algeria. Kit Kat Bars in the United States are manufactured under license by The Hershey Company, a competitor of Nestlé, under a prior licensing agreement with Rowntree. 2003 was a turning point for the Kit Kat Bar and the confectionery industry in general. The popularity of low-carb diets and the move towards healthier eating have stifled sales growth in many parts of the world. In addition, fierce competition from the newly created Dairy Milk Superbrand has also contributed to a significant reduction in Kit Kat`s sales in its uk market and threatened to remove them from their No. 1 position.   The solution chosen by Nestlé and others was to drastically increase the number of new and unique variants of their confectionery and to market them in the form of limited or special editions, which are usually only available for a few months at the same time, so as not to lose the flow of their standard products.  The strategy initially reversed the decline of Kit Kat and was taken over worldwide by Nestlé, Hershey, Mars and others with similar success.
  In September 2013, it was announced that version 4.4 of Google`s mobile operating system was called Android “KitKat”.  Google has authorized Nestlé`s name without the money changing ownership.  A promotion took place in many countries with Android Kit Cat Bars specially stigmatised to win Nexus 7 devices and Google Play Store credits.  Analyst Jon Cox of Kepler Capital Markets says the KitKat and Rolo licenses would bring in less than $1 billion, but others say Nestle could also buy Cadbury`s trident and candy business in a Bid to split Hershey for Cadbury.