Confucious Classics Brand Identity/Retail Packaging Concept The design is a mix of classic Chinese with a modern, trustworthy presentation. The use of black and primary colors, as well as the “Confucious” character worked into the logo, help to create an eye catching and friendly shelf presence. In addition to the packaging, Code Line created various marketing materials for the Confucious Classics product line. All artwork is property of Code Line Communications and its appropriate clients. All rights reserved.